ISRAEL IP

Tnuva, the largest dairy in Israel, filed an opposition against an application to register “Tal Eden” as a trademark in Israel. Tal Eden is expected to be imported to Israel. Tnuva, The opposer, argued that the requested mark is confusingly similar to “Tal Haemek”, a well known mark. In addition, dilusion of the mark Tal Haemek and unfair competition were argued.