ISRAEL IP

“American Apparel” was not allowed for registration as being a generic/descriptive mark.
Applicant filed a survey it made which proved that 91% of the women answering the survey did not recognize the word “apparel”. Nevertheless, the mark was rendered descriptive for clothing.

Ein Gedi is one of Israel’s most famous resorts. It is the largest, and most impressive, resort at the dead sea.
Ein Gedi is also the source of various dead sea products.
A few trademark applications for cosmetic products called “Ein Gedi” was filed to the trademark office. The products’ source is not Ein Gedi.
The Israeli vice [...]